The charity Save the Children, best known for helping some of the world's poorest families, has launched its first appeal to help UK children.
The charity says the UK's poorest children are bearing the brunt of the recession, with some missing out on regular hot meals or new shoes.
The campaign urges the government to focus on benefits for low-paid families and ask employers to pay a living wage.
The government said it was committed to eradicating child poverty.
Researchers for Save the Children surveyed more than 1,500 children aged eight to 16 and more than 5,000 parents, focusing on the lowest income groups.
The study draws on Institute of Fiscal Studies (IFS) figures which estimate that there are 3.5 million children living in poverty in the UK and predict a steep rise in the numbers in coming years. more here